A significant announcement is that, the web-based directory of business contact details, it is offering free access to more than one million business records within its database, including details about addresses as well as other information such as dimensions, geographical location, and industry classification.
Access to this business data comes with some restrictions that include the fact that users must sign up and that the information is not resold. For lead generation, for businesses-to-business Databases, direct marketing is a strategy that has been proven to yield results.
It is evident that the chance to have access for free to this huge quantity of company information could make lots of sense. You can also hire the outsourced b2b lead generation services online via web search.
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But, as an expert consultant who specializes in sales leads for businesses, you might be surprised to learn that I'm not too enthusiastic about this information giveaway. It's because businesses do not make purchases. The public makes purchases.
In order to be effective in your direct lead generation strategies, it is essential to focus on the business community that actually endorses or purchases the product or service and the people who actually use these products or services.
Making cold calls to companies can be unnecessary and costly. Contacting a company and asking "Can I please speak to the person in charge of this" …" might be an unnecessary waste of time taking up a lot of time.