In order to increase the traffic of your website, you have probably tried a lot of things. Maybe you have written articles and that you suggested visiting your site, or maybe you posted how videos on YouTube offering more information on your site, you may have even tried to use social networks such as Facebook.
If your website is a good idea, it might be a good idea to offer a product in store or smaller products in the form of taster so that people come back. If you simply count on the advertising of money and do not really sell products, another option is to offer gift cards as a price. You can check out the more about facebook contest selector (It is also known as “slecteur de concours facebook via https://osortoo.com/fr/blogue/106-la-meilleure-app-pour-choisir-u” in the French language).
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Post on your blogs, website, etc that you are having giveaways on Facebook. In this way, people will use your Facebook page in the hope regularly to earn free products. The idea is that the more people check your Facebook, the more they will probably go to your website.
Another option is a random pattern. Simply give everyone "Sign up" to have a chance at free prices. Facebook is good for that, because it is a good way to get people connected to you and your website so that they continue to visit.