The greatest advantage of having a digital presence is interactivity, traditional marketing is all one way in respect that it is pushed on to the target audience where as online or digital advertising is a two way activity. This has been labelled ‘push-pull marketing’.
This term means that a digital agency will target a business’s service or product directly at the public (pushing). A ‘pull’ tactic would involve a tactic that would encourage potential clients to come to you. If you are looking for subscription based marketing agency then you can visit https://andus.agency/.
Interactivity is a primary feature of the World Wide Web nowadays and Web 2.0 is concentrated on active use rather than passive user response. An example of this of generated content is forums, blogs and wikis.
As internet users we can partake in discussions, comment on blogs and evaluate products. All this information can then be shared with anybody who has an interest. Communication is the emphasis.
A digital agency will employ a variety of media sources as it executes a client’s marketing campaign to entice potential clients. These will involve online advertising, video segments, pay per click campaigns, blogging, Twitter comments, keyword research and lead generation. These and other activities will be fundamental to a digital agency marketing strategy.