The Importance of Animated Explainer Videos

Explainer videos have exploded the market with their popularity due to their easy affordability and high effectiveness in mounting a business. Their main aim is to educate the customers about the business and extend the brand name deeper into the intended market.

An impact created by a video is always higher than that of a text as it has a story to tell which relates to the audience easily. Explainer videos are quite popular these days with businesses who are trying to reach out to their target audience via promotions online.

Working with professionals will give you an amazing video for your business.

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What are animated explainer videos?

As the name implies, animated explainer videos are compiled audio and visual illustrations that can be used for demonstrating a problem and its solution, presenting the flow of a process or helping understand complex data to the customers.

They can also be used for a systematic walk-through of a website or a mobile application showing all the services offered by the site or uses of the application. Depending upon the requirement they may contain either of the following elements – animated characters, illustrated graphics, numbers, text, statistics or screen recordings with embedded animations and sound effects.

Animated videos with characters – these videos contain animated characters and are made from the customer's point of view. A story is told using these animated characters explaining the problem and showing how your solution can fix that problem. Live characters help the customers to easily relate with them.